Raffaella Godi is an expert in the field of public relation, with over two decades of experience. In her role as Global President of Guitar, a cross-media agency co-chaired with her sister Katerina, Raffaella has exhibited a unique capacity to integrate professionalism and passion in high-impact projects.

Under her guidance, Guitar has become a leading agency in the fashion and lifestyle sector, and has expanded its expertise to include other industries such as automotive, beauty, hospitality and tourism. The agency has been at the forefront of developing high-level communications in alignment with the principles of sustainability, delivering cross-disciplinary initiatives that integrate creativity and responsibility. Furthermore, the agency has been the recipient of the Oriental Fashion Awards, which serves to acknowledge its dedication to the industry.

Guitar has recently become a member of the Italy China Council Foundation (ICCF) network, with the objective of strengthening commercial and cultural ties between Italy and China.

Raffaella Godi has been able to significantly influence the industry thanks to an innovative approach and a strong commitment to social responsibility. This has enabled her to promote values of inclusiveness and sustainability, contributing to a more conscious and responsible strategic vision for the company.

Esterina Nervino is Assistant Professor at the City University of Hong Kong, jointly appointed in the Department of English and the Department of Marketing, for which she is the co-director of the New Frontiers in Professional Communication Lab (NFPC) and Associate Director of the Sales and Marketing Consulting Unit (SMCU) respectively. She is also Cultore della Materia at the Department of Studies on Language and Culture of the Universita’ degli Studi di Modena e Reggio Emilia (Italy), invited External Member of the Research Centre for Professional Communication in English at The Hong Kong Polytechnic University, executive committee member and outreach officer of the Asia-Pacific LSP& Professional Communication Association, and core member of the Communicating Sustainabilities network. She holds a PhD in Applied Linguistics from The Hong Kong Polytechnic University and her research interests include social semiotics, multimodality, corpus linguistics, sustainability discourse, digital media, cultural development and city brand, professional communication across sectors, including luxury, arts, and finance.

Prior to CityU, Esterina was the Director of Retail in Asia (part of Bluebell Group) in charge of media brand operations including content selection, curation, edition, and commercial strategy. At Bluebell Group she also took on the additional role of Public Relations Lead.

Ken has extensive experience in marketing and public relations. In addition to being the Public Relations Director at #CCCCCc Se/ect, he is also the founder of a company focused on the emerging sports market, with a keen sense of the dynamics in this space. This enables him to gain insights into consumer needs and develop effective communication strategies to enhance brand image.

As the Public Relations Director at #CCCCCc Se/ect, Ken combines his expertise with a sharp insight into market trends, dedicating himself to enhancing the company’s influence in the local market. He continuously explores new promotional channels to foster interaction between the brand and customers, and he is committed to shaping a vibrant and creative brand image to drive sustainable business growth.

William is passionate about promoting sustainable practices and driving the circular economy within the textile industry.

William has a wealth of on the ground experience project managing complex textile-to-textile, closed-loop recycling projects for pre and post consumer textiles for over 20 European sports and fast-fashion companies at China’s largest recycled cotton spinning mill.

William has been involved in developing and executing customised pre and post-consumer textile recycling programs that effectively provide solutions to the lower quality clothing excess from consumers and unsold excess garment stock into recycled yarn solutions.

With multi-stakeholder and cross-functional management experience, William is involved in managing complex supply chains, including sourcing, logistics and production, to ensure efficient project execution and delivery within budget and timeline. He has developed and implemented robust quality control procedures to ensure high-quality recycled materials.

With 30 years of experience in the global leather industry, Francis Tsang has witnessed significant technological advancements over the past five years. He has transitioned from traditional chrome tanning methods to innovative chrome-free and heavy metal-free tanning systems. These developments have greatly reduced water and chemical usage while addressing the issues of heavy metals and chromium VI, thereby minimizing environmental pollution.

Recently, Francis has focused on ethically sourcing Tibetan domestic raw yak hides, aiming to support Tibetan herder and farmer families and ensure that no hides go to waste. His commitment to sustainability and ethical practices reflects his dedication to transforming the leather industry for the better.

As vice president of Asia, apparel, Jason leads all commercial activities in Asia. He primarily focuses on achieving our company purpose and driving topline growth via the development of long-term value for both the export business and the domestic China apparel retail market. Jason has nearly 20 years’ experience in manufacturing and commercial of chemical field. Before joining The LYCRA Company and its predecessor company in 2011, he worked for GE and ExxonMobil.

Natacha has a multi-cultural background of Cambodian-Chinese borne in Hong Kong; raised in London, currently based in Phnom Penh, Cambodia. She is a graduate of London College of Fashion.

Since debuting her Ready-to-Wear Collection in 2010, Natacha has been dedicated to making clothes that were as beautifully crafted from inside out. With the focus on couture quality craftsmanship, the materials used for her collection are 100% handcrafted in London / Hong Kong using the highest quality materials and construction, and manufactured by master tailors by hand in Cambodia .
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Her collection is sold around the world. Her dresses are presently at many major world fashion week, exhibitions and fashion show, including New York 2019; London 2019 & 2017; Paris 2019, 2018 & 2017; Milan 2020, among others.

In 2017, she was appointed as “Ambassador of Cambodia”, joining London and Paris Fashion show at the invitation of His Excellency Pan Sorasak, the Minister of Commerce of Cambodia to represent the Kingdom of Cambodia.

Ms. Jessica Ng,

the Founder of The Jessica Company;

Executive Vice-Chair and Chief Executive Officer of South China Financial Holdings Limited;

Non-executive director of South China Holdings Company Limited, and i-CABLE Communications Limited

Jessica has over 20 years of leadership experience in the media and financial services sector.

Jessica launched her namesake magazine JESSICA in 2000 which soon became the highest circulation women’s magazine in Hong Kong, with the aim of inspiring women to pursue their life dreams.  Later she established the JESNetwork, a community founded on the JESSICA Most Successful Women Award, with the mission of connecting, inspiring and empowering women, to create a collaborative platform for women in entrepreneurship, sustainability, technology and sport.

For over two decades, JESSICA has been a beacon of empowerment for women in Hong Kong and beyond, and to further our mission and vision, ensuring that the impact remains authentic and powerful, The JESSICA Company was established as a standalone corporate entity in 2024.

Jessica sits on various women and youth support associations, including the position of Board Member and Treasurer of The International Women’s Forum Hong Kong Chapter, and Ambassador of the Ocean Park Conservation Foundation, Hong Kong.

Igor Gulyaev is a leading Russian designer, fashion designer, TV presenter and innovator of fur fashion, founder of the IGORGULYAEV Brand (Est. 2009) and the youth fashion line GULЯЙ! He created and creates images for the red carpet, iconic bright events, theatrical performances and cinema, such bright stars of the world industry as the unsurpassed Whitney Houston, the amazing Lara Fabian, the fantastic Anna Netrebko, the star of Italian cinema Ornella Muti, the Great Montserrat Caballe, Nastassja Kinski, Goldie Home and many others shone in the designer’s creations, the brightest stars of Russian show business shine in his creations. Laureate of numerous fashion awards and prizes in the fashion industry. Igor Gulyaev has repeatedly taken part in international fur fashion weeks, his works had stunning success in Milan, Dubai and Hong Kong, and more than 10 years he has been the headliner of Mercedes Benz fashion week Russia. The designer’s flagman boutique is located in the center of Moscow, and the Fashion House is located on Vasilievsky Island in St. Petersburg. It`s a space in which seasonal collections and the Brand’s couture line are created, the highest quality, uniqueness and versatility of design ideas attract clients of the fashion house to touch the creativity of the designer and inspirer of the Brand!

Gina Azaric is a seasoned senior executive, board professional, and thought leader with extensive experience in leading business transformations across telecom, medical technology, food, beauty, and startups in Scandinavia. As a former Chief Marketing Officer and commercial leader, Gina has significantly contributed to the growth and success of several high-profile brands. Her exceptional innovative leadership in building the Three brand and expanding market shares across Scandinavia has earned her the prestigious title of Marketing Manager of the Year and she has been consistently listed among the Best Marketing People, affirming her significant impact and effectiveness in the marketing field.

With a strong focus on sustainability, Gina has promoted initiatives in digitalization, eco-friendly product development, and sustainable branding. She is dedicated to reducing inequalities and promoting inclusion and environmental awareness in the industries she leads.

Gina holds a Bachelor of Science in Business and Economics from Lund University, Sweden, and has pursued studies in Innovation, Tech Entrepreneurship, and AI strategies at Harvard University and Harvard Business School. Her leadership philosophy is grounded in innovation, social responsibility, and creating a meaningful positive impact in both business and society.

In 2017, she founded Yoga for Good to support The Hunger Project, reflecting her belief in the power of community and inner development for social change.

Joanne Yip, a professor at the Hong Kong Polytechnic University (PolyU), holds a BSc (Hons) in Textile Technology (with first class Honors) and a PhD from the same institution. Her doctoral research focused on Low Temperature Plasma and Excimer Laser Treatments on Polyamide. Before joining PolyU, she worked as a visiting researcher at Rice University in the US, conducting instrumental experiments. Prof. Yip has published over 100 papers in Textile and Material Science Journals. She also has industry experience, having worked in the intimate apparel sector where she gained extensive knowledge of materials, quality requirements, and production techniques. Currently, she serves as Associate Dean and Professor at PolyU, teaching courses on intimate apparel and activewear. Her research interests include functional garments for scoliosis, new materials and technology, surface treatments on textiles, and moulding or seamless techniques used in intimate apparel and activewear.

Mr. Paul Tai is currently the Regional Director – Far East of Mainetti Group, a leading global retail packaging supplier.  He has managed to grow the company from a start-up to a regional company with more than ten operations in Hong Kong, Shanghai, Shenzhen, Singapore, Malaysia, Indonesia, Vietnam, Korea, Japan, Australia and Indian subcontinents.

As his service to the community, Paul leads and sponsors various corporate social responsibility projects in Asia.

In recognition of his outstanding contributions to the industry and society, Paul received the Hong Kong Young Industrialist Award in 2012 for his contributions to the industry and the community. He was elected president of the Hong Kong Young Industrialists Council for the 2021/22 term. In 2023, Paul was awarded the VTC Honorary Fellowship in honor of his contributions to vocational and professional training for the young generation.

Paul is a chartered accountant in the UK, Hong Kong and Singapore, with an MBA from Hong Kong University of Science and Technology.  He is also acting as the independent non-executive directors of two listed companies in Hong Kong Stock Exchange.

Ms. Chloe Deng is currently the public affairs director of international business at Cainiao Group, Alibaba’s smart logistics arm. As the company’s first overseas government relations expert hired for global expansion, she directs strategic planning for priority markets. She drives effective stakeholder engagement for business growth, strategic partnerships, policy advocacy, and the Group’s significant social impacts. She is now devoted to promoting green supply chain management and sustainability in the region, as well as talent and tech development for e-commerce logistics, empowering the industry to upgrade. She formerly worked in regional advisory roles for over ten years at consulting firms including PricewaterhouseCoopers (PwC), as well as international trade associations, with career footprints and extensive project experience across Greater China, APEC, and EMEA.

Ms. Deng holds a Master of Journalism from the University of Hong Kong and is a graduate of Sun Yat-sen University in Guangzhou, China.

Brian Luo is the Product Director of Guangdong Quaternion Technology Ltd., a subsidiary of the Tessellation Group, specializing in providing Smart Manufacturing automation and digital solutions for the textile manufacturing industry.

Brian holds a Master’s degree in Materials Engineering and Nanotechnology from City University of Hong Kong, and a Master’s degree in Applied Data Science from The University of Michigan, USA.

Jane is an experienced professional with an international background in the fashion industry, specializing in sustainable and circular fashion. She has worked in Denmark, Italy, Germany, and the USA, bringing a well-rounded, global perspective to her work. Jane holds a Bachelor of Fashion Design and a Master’s in Fashion Styling from Istituto Marangoni in Milan, Italy. Her expertise spans technical skills like pattern making, high-end tailoring, and costume design, as well as creative disciplines such as fashion styling, graphic design, and brand communication.

For the past eight years, Jane has been a lecturer at leading fashion universities in Milan, sharing her expertise and passion for sustainability with future industry professionals.

Throughout her career, Jane has held various roles across different types of organizations. As an independent contractor, she has shown versatility and innovation. She has also worked in large multinationals like ONLY (Bestseller Group), gaining valuable experience in global operations.

Additionally, Jane has collaborated with prominent artistic institutions like the Houston Ballet. Her dedication to sustainable fashion drives her efforts to promote environmentally responsible practices and foster innovation for a more sustainable future in the fashion industry.